One of the main questions that many fitness businesses ask themselves is “How can I create a community?” Building a fitness community is not easy. It takes time, effort, and commitment on behalf of the business owner to make it happen. Building this type of relationship with your customers will make them feel like they are part of something bigger than just their workout routine. In this blog post Ilventofailsuogiro explores how you can build a community around your business!
Put some hard work
As mentioned before, building a strong fitness community does take some hard work. But it’s well worth the reward in return! Once people start working out together or participating in group challenges/sweat sessions then they begin feeling more connected to one another. Thus creating an even better sense of belonging within the gym environment. Building a community around your fitness business also creates that sense of loyalty to each other and the brand.
This is a huge benefit for your business. Because once someone falls in love with the community and the atmosphere, they will most likely want to stay!
Another great way of building this sense of fitness community is by hosting events such as holiday parties or fun nights out. This not only gives people something exciting to do together. But it also creates an even stronger bond between one another. Building these memories outside of just working out at the gym can be very rewarding and memorable down the road!
Write a press release!
There are so many fitness apps out in the market today. Create one that is unique and better than all of your competitors. Then you can have people download it to use when they work out. This way you will always be on their mind when they go to work out again. Because if they downloaded an app for this purpose before, chances are high that they will do it again sometime soon. Building relationships with influencers in the industry could also help to get more downloads depending where your target audience hangs out online (blogs or niche sites). You should write up a simple press release about your new product/service. Send it off at least 30 times through Email Marketing services like AWeber or Constant Contact. This might take some time, but it will be worth it in the end.
Share on their own timeline
Host a contest or giveaway where people have to like your Facebook page and share on their own timeline for a chance to win something great! People love free products and services. So this is always an easy way to get new likes on your FB page. Once you reach 100 likes then you can do another one of these contests/giveaways. Because everyone loves winning things that they actually want! Building up this many solid fans through giveaways alone could even lead to more clients coming directly through your website asking about membership rates which means $$$ for you!! Not only does building communities help with marketing strategies. But it also creates brand ambassadors who are willing to talk about all of the awesome stuff you are doing.
Building a strong foundation
This means that you have to invest some time and money into building a strong foundation. Building that structure will allow your fitness community to grow as it should, with no sign of slowing down.
There are going to be things on the list which you might already have in place for your business or something different. This isn’t necessarily associated with what everyone else is doing. So find out exactly where you need help first before moving on further. Your needs may vary from others but there are always common things every one of them need such as:
- Building a Strong Fitness Community
- A great marketing plan
- Social media strategy
- Email marketing campaigns
Investing In Yourself And Others Will Pay Off!
Building a Fitness Community has never been easier than it is now. Online courses are popping up everywhere and they can be less expensive than you might expect. Especially if there’s no need for personal coaching involved whatsoever. Building a community takes time, effort & persistence but once things start to take off that’s when the fun begins!
Maintaining The Vibe All Round
It will only work long term if everyone is on board with the same mindset. Building a Fitness Community isn’t about pretending to be someone else but rather being yourself and leading by example.
Building Bridges Not Walls!
Don’t try to force people into your community. Let them come naturally otherwise it will never work out long term for you or anyone around you at all. Be patient & enjoy the journey because that is where some of life’s best lessons are learned!
Building a strong social media presence.
The benefits of building a fitness blog for your business is that you have consistent content being shared on various platforms. Therefore leading to more exposure within each platform. It can also help build trust between yourself. As well as potential clients who are looking at what you offer by having this information readily available for them. You want to make sure that whatever topic you plan on writing about it’s something relevant both towards your current audience or future ones. So they feel like there is value behind their following/reading which will lead into trusting what you have to say.